Estimating and Producing Advertising Photography

The American Society of Media Photographers

Central Virginia Chapter

presents

Lou Lesko

I’m gonna get started on that bid as soon as I finish my...
In the current climate of bidding jobs photographers have less time to crunch numbers and get an accurate bid back to the ad agency. Please ignore the fact that as soon as you bust your hump staying up all night assembling your bid, the job will be put on hold for a week.

It’s a universal truth that the biggest hurdle to starting a bid is the procrastination effect. The overwhelming feeing of; where do I start, and, if I ponder the job long enough while driving on back roads listening to rock and roll music divine guidance will float down from the sky in the form of a filled out spread sheet. Getting started on bid is a chore, but there are few practices you can employ to jump-start the process and get your mind spinning in the uncreative world of numbers.

Join Lou Lesko, for a visit to the number mill and a few tight tips to get through the necessary evil of the bidding quickly, but accurately. Most of the information is close it hand, you just don’t realize it because you’re a photographer not a number jockey.

Please join ASMPCV

Thursday • June 23

DOORS OPEN for SOCIAL HOUR at 5:30 pm • PROGRAM from 6:30 to 8:30 pm

Scott Brown Studio • 9680 Atlee Commons Dr. • Ashland, VA • Directions

ASMP members, Students w/ID: $10 • All others: $20

Space is limited - Kindly respond to rsvp@asmpcv.com

Lou Lesko is a fashion photographer and TV commercials director who started shooting pictures professionally in 1984. He made his directing debut in 1999 with a public service announcement (PSA) for breast cancer awareness. The breast cancer PSA, which was written by Lou, ran for three years nationally. In 2004 he began writing about the photography industry for Digital Photo Pro magazine. An irreverent style of writing and a best selling book about the advertising photography world, Advertising Photography: A Straightforward Guide to a Complex Industry, that was published in 2007 paved the way for Lou to become the managing editor for the National Geographic Assignment Blog. He is also the founder of Blinkbid business software for creative professionals, and one of the founders of the Photocine News. He continues to be regular contributing writer to several blogs and magazines. Lou lives in California splitting his time between Los Angeles and San Francisco, avoiding Interpol for a small incident that occurred in Brussels a few years back.